After 21 years, Asia travel specialist Travel Indochina is rebranding to Insider Journeys, effective from 2nd February 2015. The change is being made to better reflect the philosophy, experience and coverage of the company. Managing Director and Co-Founder, Paul Hole, says the new branding also taps into the romance of travel.
“In recent years, as we’ve expanded well beyond the Indochina region into much of Asia including Japan, China, India, Sri Lanka and Bhutan, we’ve been torn over changing our name, which reflects our heritage, to something that better articulates who we are,” explains Hole.
“We now feel that with 21 years’ history and experience, we’ve ‘come of age’ and the time is right to make this major change that captures the notion of richer, more intimate travel experiences in the style of travel we offer.
“Insider Journeys illustrates our ‘insider’ knowledge and insights into the communities we visit and the depth of experience and understanding we share with our travellers. The ‘journeys’ component clearly explains our core focus within the business of delivering ‘escorted small group journeys’.
“This is supported by the tagline ‘Imagine the stories’, recognising that travel is as much about the memories and sharing the stories afterwards as it is about the experience along the way.
According to Joe Ponte, General Manager, Customer Experience and Marketing, the renewal will be reflected across all aspects the brand, including a refreshed consumer website to be launched in February 2015 and newly branded brochures that bring the brand to life through the use of rich texture, evocative wording and improved layouts to better inspire and assist travellers in choosing the best journey for them.
“Rebranding is a huge step for any company, especially one as established as we are in a particular market,” says Ponte. “The change is not something we have taken lightly; it has been underpinned by a very rigorous and deliberate strategic process over the past 18 months, including consumer research and working closely with our agency for many months, to arrive at where we are today.”
For more information and bookings, Insider Journeys’ Asia experts can be contacted on 1300 362 777 or visit the website www.insiderjourneys.com.au.
About Insider Journeys
Insider Journeys has been operating Small Group Journeys and tailor-made holidays to Asia since 1993, formerly under the Travel Indochina name. Offering journeys to Vietnam, Cambodia, Laos, Thailand, China, India, Sri Lanka, Japan, Burma, Mongolia and Bhutan. Insider Journeys has seven offices across its Asia destinations, Western tour guides and English-speaking local guides.
Insider Journeys’ idea is simple – to explore and share the essence of Asia’s history, culture, natural beauty and, most importantly, people. The company has a commitment to responsible travel and a belief that travel is an exchange of knowledge and perspectives, cultures and wealth.