Destination Germany has been recognised once again for its wealth of cultural treasures, with Bergpark Wilhelmshöhe chosen as its 38th UNESCO World Heritage site.
Europe’s largest hillside park, Bergpark Wilhelshöhe has been celebrated as a unique example of Baroque architecture, with its many landmarks including its famous water features and castle, serving as an emblem for the city of Kassel.
“With Bergpark Wilhelmshöhe comes another distinguished addition to the list of UNESCO World Heritage sites for Germany,” says German National Tourist Board chief executive officer, Petra Hedorfer.
”The historical and natural sites recognised by UNESCO make up an important component of tourism in Germany, and are a contributing factor of Germany’s excellent reputation as a destination for culture.”
Germany also has contributed several important documents and artefacts recognised by UNESCO since 1992 in its preservation of documentary heritage for the ”Memory of the World”.
These include a medical book from the Lorsch Abbey and the Nebra Skydisk.
”Most recently, the Communist Manifesto, the first volume of Das Kapital by Karl Marx, and the legal document ‘The Golden Bull of 1356’ have been added, making up 17 entries from Germany.
Destination Germany is one of the most popular tourist destinations in Europe, and in 2012 was ranked in first place in a list of cultural destinations, according to IPK International.
It was ranked fifth out of 50 nations worldwide as a cultural destination in the Anholt-GfK Roper Nation Brands Index.
Destination Germany 2014 – UNESCO World Heritage
Destination Germany will be putting a strong focus on the theme of ”UNESCO World Heritage – Sustainable cultural and natural tourism” in 2014.
”The UNESCO status is important for Germany as a destination, as it is like having an international seal of quality,” says Petra Hedorfer.
”In partnership with the German Commission for UNESCO and German UNESCO World Heritage Sites Association, we will be pursuing intensive marketing activities to raise the international profile of Germany’s UNESCO World Heritage sites and to promote cultural tourism to Germany.”
Multimedia content on the UNESCO World Heritage sites is available in 12 languages at www.germany.travel/unesco; 360-degree panoramas, photos and videos give website visitors a virtual experience of the different attractions, which include important churches, abbeys and palaces, parks, historic town centres, industrial and cultural monuments and entire natural landscapes.
In preparation for the 2014 theme year, the German National Tourist Board is developing a new cultural travel magazine focusing on UNESCO.
The tourist board generates additional content via social media activities: in March 2013 it sent leading blogger Gary Arndt, author of the ”Everything Everywhere” blog (www.everything-everywhere.com), on a tour of UNESCO world heritage sites.
The German National Tourist Board has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry of Economics and Technology to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag.
The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country.
It has 30 agencies around the world to support its activities.
More information: www.germany.travel/presse.